The short version
DIY builders are cheap and fast, and they put the work on you. Crftd costs more up front and does the work for you: custom design, conversion copy, and a full digital footprint audit, on a site you own. Choose a builder for something simple you'll run yourself. Choose Crftd when the site needs to pull its weight.
When a DIY builder is the right call
- –You're just starting out and need something live this week.
- –It's a simple one-pager you're happy to maintain yourself.
- –You genuinely enjoy the design and don't mind the hours.
- –Budget is the single hardest constraint right now.
When Crftd is the right call
- ✓Your current site is quietly costing you customers.
- ✓Your time is worth more spent on the actual work.
- ✓You want it built to a standard, not just built.
- ✓You want the whole footprint handled, not just a page.
Fair questions.
Isn't Wix or Squarespace cheaper?
The monthly fee is lower, yes. But you pay in your own time, and a template site that looks fine but doesn't convert is the most expensive kind of website there is. Crftd is an investment in a page that earns its keep.
Can't I just build it myself?
You can, and the tools are genuinely good at getting something live. The real question is whether it will convert, and whether your evenings are better spent on the work only you can do. If yes to both, a builder is a fair call.
I already have a Wix or Squarespace site. What then?
Start with the free digital footprint audit. We'll tell you honestly whether it needs a full rebuild or just a few targeted fixes. Sometimes the answer is to keep what you have, and we'll say so.
Do I still own my website if Crftd builds it?
Yes. We publish to your own domain and hand you everything we ship, including the analytics. No platform lock-in, no hostage situation.